How Fonts Shape Visual Design and User Experience

Fonts aren’t just letters—they’re a core part of visual storytelling. The right font can evoke emotions, improve readability, and enhance user experience. Key points: - **Mood**: Bold fonts (e.g., Gotham) scream confidence, while scripts feel personal. - **Readability**: Sans-serifs like Open Sans are easier on screens. - **Branding**: Consistent typography builds recognition. Use WebFontFinder to see how top sites use fonts to captivate visitors!